Hear and Learn aims for every student to have the best opportunity to learn through advanced classroom sound enhancement technology. The client approached GOOP Digital to redesign their website as they wanted a fresh, clean look and navigation that is simple and intuitive.
Challenge
Approach
The body of content in the Hear & Learn website had grown so much that the website needed to be restructured to enhance usability. The GOOP Digital team started by setting up the structure of the content in a way that was logical and easy to understand, then they went on to ensure that the navigation was an extension of the content structure's usability.
Outcome
Shortly after the new website went live, 24 of their 66 keywords were in position one and 46 were in the top 10. The new layout and design allowed for a heightened user-experience and streamlined the navigation throughout the website.