AI
Software that can read, learn, write, answer questions and make suggestions.

AI answer testing
Checking how AI tools respond to common customer questions related to your business, services and location.

AI assistant
A tool like ChatGPT, Gemini or Claude that answers questions and helps users complete tasks.

AI content summary
A short, clear summary that helps AI tools understand what a page, service or business is about.

AI discoverability
How easy it is for AI tools to find your business and understand when to include it in an answer.

AI-generated response
An answer created by an AI tool.

AI performance reporting
Reporting that shows how your business is performing across AI tools and search engines.

AI platform
A tool like ChatGPT, Gemini, Claude or Perplexity that people use to ask questions and get answers.

AI recommendation
When an AI tool suggests your business, product or service in response to a user’s question.

AI-rich snippet
Clear content added to a page to help AI tools understand and summarise the page more easily.

AI search optimisation
Improving your website and online presence so AI tools can better understand who you are, what you do and when to recommend you.

AI visibility
How easy it is for AI tools to find, understand and mention your business when someone asks a relevant question.

AISO
Short for AI search optimisation. It means helping your business show up better in AI-generated answers.

GEO
Short for generative engine optimisation. It is like SEO, but for AI tools that create answers instead of just showing website links.

LLM
Short for large language model. This is the technology behind tools like ChatGPT, Gemini and Claude.

llms.txt
A simple file added to your website to help AI tools understand which pages and information are important.

Prompt
The question or instruction someone types into an AI tool. For example, “Find me a family lawyer near Ballarat.”

Trackable visibility prompt
A question tested regularly in AI tools to see whether your business appears in the answer.

Triple semantics
Writing that clearly connects three things: who you are, what you do and where or who you do it for.

Triple-semantic copy
Website or social media content written in a way that makes those connections clear.

AI-optimised schema
Schema that has been improved so your business information is clearer to both search engines and AI tools.

Authority signals
Clues that show your business is credible and trustworthy.

Australian citation
A business listing on an Australian website or directory.

Backlink
A link from another website to your website. Quality backlinks can help build trust and visibility.

Citation
A mention of your business on another website, usually with your business name, address and phone number.

Expertise signals
Clues that show your business knows what it is talking about.

Google Business Profile
A free Google listing that shows your business details in Google Search and Google Maps.

Internal link
A link from one page on your website to another page on your website.

Keyword
A word or phrase people use when searching for a product, service or answer online.

Keyword intent
The reason behind a search, such as researching, comparing, buying or looking for a local provider.

Local pack
The map-based section in Google that shows local business results for searches with location intent.

Local SEO query
A search where location matters, such as “plumber near me” or “SEO agency Geelong.”

Meta description
The short summary that can appear under a page title in Google.

Meta title
The page title that usually appears in Google search results.

Metadata
Hidden information on your website that helps Google and AI tools understand what a page is about.

NAP
Short for name, address and phone number.

NAP consistency
Making sure your business name, address and phone number are the same everywhere online.

Online authority
How trusted and established your business appears online.

Page ranking
Where your website page appears in search results for a particular keyword or search query.

Rich snippet
An enhanced search result that can show extra information, such as FAQs, reviews or key details.

Schema
Extra code added to a website to help search engines and AI tools understand the page more clearly.

Search engine
A tool like Google or Bing that helps people find websites and information online.

Search query
What someone types into Google or another search engine.

Search signals
Pieces of information that help search engines understand and rank your website.

SEO
Short for search engine optimisation. It means improving your website so it has a better chance of appearing in Google.

Zero-click search
When someone gets the answer they need directly on Google or in an AI tool, without clicking through to a website.

Blog authorship
Showing who wrote a blog post, which helps build trust.

Broken link
A link that no longer works or takes visitors to an error page.

Call to action
A prompt that tells website visitors what to do next, such as “Call now”, “Book online” or “Request a quote.”

Content Management System (CMS)
A CMS is the software used to add, edit and manage website content, such as WordPress.

Conversion
When a website visitor completes an important action, such as making an enquiry, calling your business or buying a product.

Crawlability
How easy it is for search engines and AI tools to scan and read your website.

Digital footprint
The full picture of your business online, including your website, listings, reviews, social media and other mentions.

Discoverability
How easy it is for people, search engines and AI tools to find your business online.

FAQ
Short for frequently asked questions. FAQs answer common customer questions clearly.

Indexing
The process of Google adding a page to its search database so it can appear in search results.

Mobile-friendly website
A website that works well on mobile phones and tablets.

Page speed
How quickly your website pages load for visitors.

Parent page
A main page that sits above related pages, such as a “Services” page.

Product page
A website page that explains a specific product your business sells.

Robots.txt
A file that gives search engines instructions about which parts of your website they can or cannot crawl.

Service page
A website page that explains one of your services.

Sitemap
A file or page that helps search engines understand the structure of your website.

User experience
How easy and pleasant your website is for people to use.

Average session duration
The average time users spend on your site during a session.

Baseline report
A starting-point report that shows where things currently stand before work begins.

Bounce rate
The percentage of visits where people left without taking a meaningful action.

Conversion rate
The percentage of visitors who completed an important action on your website.

Destination pages
The most viewed pages on your website.

Direct traffic
Website visits that come from people typing your website address into a browser or using a bookmark.

Display traffic
Website visits from people clicking banner ads, image ads or other display ads.

Engagement rate
The percentage of visits where people interacted with your website in a meaningful way.

Goal tracking
Tracking important actions on your website, such as calls, form submissions, bookings or purchases.

Landing page
The first page a person sees when they visit your website.

New users
People who are finding your website for the first time. This can be on any device.

Organic search traffic
Website visits from search engines that do not come from paid ads.

Paid search traffic
Website visits from ads you run on search engines, such as Google Ads.

Referral traffic
Website visits that come from another website linking to yours.

Social traffic
Website visits from social networks such as Facebook, Instagram, LinkedIn or Pinterest.

Total users
The number of visitors to your website. These are counted once.

Traffic source
Where your website visitors came from, such as Google, social media, email or another website.

Viewer trends
Patterns in how people are finding and using your website over time.

Website traffic
The number of people visiting your website.