• Challenge

    SJ Personnel is a Geelong-based business that provides human resources and recruitment for businesses and career and resume services for job seekers. They have been a GOOP Digital client since 2021 when we transferred their original site to our management to improve their Google rankings.

  • Approach

    After GOOP Digital successfully improved how the original site ranked in Google the team at SJ Personnel sought a refresh to add more of their team’s personality to their website. So in 2023 the first order of business was giving SJ Personnel a new brand look and a new logo. From there, we redesigned the website in line with their new look. We also added content throughout the site to be more user friendly.

  • Results

    SJ Personnel’s new look is much more light and fun. The newly upgraded website now has a more modern look and feel. Additionally, despite being in a competitive industry and location of focus, the website is ranking very well at 92% visibility on Google.

"We absolutely love the new logo concept. "

Sarah CharlestonSJ Personnel

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