• Challenge

    Specialising in foot and ankle surgery, as well as hip and lower limb arthroplasty, Mr Nathan Donovan is a renowned and highly trained orthopaedic surgeon practising locally in Geelong. Following the courageous leap to start his own practice, Mr Donovan approached Goop Digital to refine his brand and establish a solid online presence, one that accurately reflected his high level of credibility in the industry.

  • Approach

    Goop Digital approached this project with developing a high level of credibility in mind, both online and off. A logo design and style guide were in order to identify a clear brand, which guided the design for a clean functional website. Due to the nature of Mr Donovan’s industry, print collateral including appointment cards and folders were produced. To give the new website the best chance of ranking on Google, optimised copy was written and SEO tactics put in place.

  • Results

    We produced various high-quality assets for Mr Nathan Donovan, most prominently, a functional and reputable website that demonstrates the specialised capabilities of the renowned orthopaedic surgeon. We recommended a highly-regarded photographer Nish Paranavitana to produce images for the site, and handed over an online presence that will continue to grow and bring in qualified traffic for years to come.

"Amanda, thanks to you and your team. All the work you have done has made for a great result."

Nathan Donovan

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