Middleton’s Heating & Cooling are experienced heating and cooling specialists providing professional system design, supply and installation across Geelong, the Bellarine Peninsula, and the Surf Coast. They engaged GOOP Digital to develop an SEO website.
Challenge
Approach
The GOOP Digital team got to work designing and then custom-developing a WordPress website that is optimised for user experience, search engine optimised, and optimised for mobile viewing.
Outcome
The outcome of the project is a website that is attractive and user-friendly, and after only weeks of being live, 120 of the 242 keywords were in position 1, and the website was already appearing in Google's AI featured snippets.




