• Challenge

    Leopold Swim School provides a variety of swimming lessons in Geelong, for babies, pre-schoolers, school-aged children and adults. They also offer Intensive holiday programs and private lessons. The GOOP Digital team were initially approached by Leopold Swim School back in 2013 to develop a responsive WordPress website, and recently we upgraded the website to improve visibility on search engines and aesthetic design, as well as allow for parents to enrol and re-enrol their child via forms.

  • Approach

    Our SEO team, based in Geelong, applied best practice strategies to the Leopold Swim School website, ensuring visibility for relevant search terms across search engines. We also implemented forms with custom fields for parents to enrol and re-enrol their children into swim classes through the website. To modernise the site, we upgraded the design and brought in better quality imagery and attractive colours.

  • Results

    The new Leopold Swim School website is clean, functional, attractive and most importantly ranks on Google, reaching a visibility rating of 98%. Customers are able to easily find the site, and use it to enrol or re-enrol their child in a swimming class. Leopold Swim School themselves can update the site at their wishes and can rest assured that community has all the information they need about the school and the classes on offer.

"The new website looks amazing!"

Lisa GilmoreLeopold Swim School

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