Health e Medical Centre situated on Shannon Avenue in Geelong West provide a vast range of essential services to patients, helping them to live healthy and fulfilling lives. With a highly qualified team of medical and allied health professionals, your health is put in trusted hands when you come to Health e Medical. GOOP Digital were initially approached by the medical centre back in 2013 to improve SEO and showcase the various medical and allied services on offer. Recently, our team completed a logo and branding upgrade for the Geelong business to reflect the professionalism and upstanding reputation of the practice, as well as improved the site to demonstrate all the services available.
Challenge
Approach
GOOP Digital’s approach to this Geelong project began by focusing on the branding. Our specialists worked closely with the Health e Medical team to establish the brand identity and visual mark for the masterbrand and sub-brands, which led to the colour-coding of allied health, medical and occupational solutions to visually distinguish between the services available. We also improved the websites visual look, as well as added content relating to the wide range of services on offer, such as audiology, podiatry, and workplace corporate heath solutions.
Results
Through their branding package, Geelong’s Health e Medical were provided a range of print and digital collateral including business cards, appointments cards, with compliments slips, letterheads and logos for the masterbrand and sub-brands. Their newly-live website now demonstrates the vast range of services they offer as well as their highly qualified team of medical and allied health professionals.