Gordon McKay delivers a complete range of electrical and instrumentation services and solutions to the industrial sector, spanning the entire asset lifecycle from design and engineering through installation, commissioning, operations, and maintenance. They engaged GOOP Digital for a website redesign.
Challenge
Approach
The GOOP Digital team got to work designing and then custom-developing a WordPress website that is optimised for user experience, search engine optimised, and optimised for mobile viewing.
Outcome
Only weeks after being live, 165 of the 174 keywords were ranking on the front page of Google, with 150 of those sitting in the top 3 positions! Numerous keywords also appeared in featured snippets, the result of a strong content structure and on-page SEO.
