• Challenge

    Frontline Electrical, newly part of the City Wide Group, provide professional industrial electrical and maintenance services to clients in Hobart and Tasmania-wide, specialising in instrumentation, electrical shutdowns, and hazardous area installations. Our website development services in Hobart were engaged to refine and revamp the business's online presence. GOOP Digital also proudly developed the Gordon Mackay and Hazardous Area Solutions websites, all part of the City Wide Group.

  • Approach

    The goal for this project was to ensure the website effectively demonstrated the scale of Frontline Electrical's capabilities and projects across Tasmania. It was important that the site was professional looking and reflected the reputation and stature of the business offline.

  • Results

    Through their new website, Frontline Electrical now have the ability to showcase their industry-leading electrical work and build stronger relationships with existing and potential clients. While SEO was not a major focus for this website, the GOOP Digital specialists managed to improve rankings by 64%, with 40 of their 55 keywords positioned on the front page of Google for both Hobart and Tasmania.

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