Small business online marketing, Geelong
GOOP understands how to help small business owners take their online presence to the next level with strategies that work.
Once you have a website that works it’s important to have an online marketing strategy to take your Google rankings, brand awareness, reputation and client interaction to the next level. Your website is a marketing tool, how you use it is up to you! One thing’s for sure, we want to see you succeed and we’ll be here to help.
We are great believers that online marketing doesn’t have to be “too hard”!
Online marketing strategies
Online marketing strategies are essential in helping small business owners determine:
- the purpose of online marketing for your business
- who your target audience is
- where you will focus your energy
- what you will write about
- when and how often you will create content
- who will be responsible for creating content for your business
- how you will find out if your strategy is working.
Your online marketing strategy can have one purpose or many:
- boost your Google rankings to help you generate more business
- boost brand awareness
- develop a loyal following of people online who are likely to share your content and recommend your products/services
- build your reputation as a leader in your field.
An online marketing plan can help determine all of the above and set it out into a clear strategy.
Online marketing plans
Sometimes you just need a helping hand to get started. Our online marketing plans are aimed at providing small business owners with comprehensive 12-month strategies to tackle Internet marketing. We personalise a strategy to suit your needs and capabilities and you walk away with a set plan and clear direction.
Writing blog posts to publish on your website helps improve your visibility in Google, provides an opportunity to market your business, boosts brand awareness and builds your reputation as a leader in your field. All GOOP websites include a blogging function and clients have two options for managing their small business blog:
- self-manage (free)
- GOOP to manage.
Planning and publishing your own blog posts is free. However, we know not all small businesses have the time to strategically and consistently blog. Our blog-writing service includes strategic planning, research, writing and publishing on your small business blog and quarterly reporting to judge the effectiveness of blogging on your Google rankings.
Email marketing – eNewsletters
eNewsletters are such a simple, yet effective method of getting in touch with your audience. We can help get you set up with an eNewsletter which reflects your branding and train you how to send online marketing campaigns to customers in your database. People who subscribe to your newsletter want to hear from you – they really do! Make sure you honour their interest in your business by sending them an eNewsletter with relevant, useful and interesting information on a regular basis.
Facebook, Twitter, Google+, LinkedIn… the list goes on! Where to start? We understand social media can be a daunting space for small business owners – you are so busy running the daily operations of your business that deciphering social media platforms and jargon drops further down your “to do” list!
It doesn’t have to be this way! We want you to harness the power of these free online marketing tools to boost brand awareness and cement your reputation as a leader in your field. We will help you decipher which platforms are most appropriate for your type of business and why, how and when to use them. From scheduling a Facebook post to resizing an image – you’ll have a handle on it in no time.
Other stuff we don’t do but can recommend!
We focus on what we do best – building websites that work and then taking them to the next level with online marketing strategies. Working in the web development industry we have contacts in other areas you might need help with, that we don’t specialise in. We can recommend a professional in the following areas:
- Information Technology services (IT)
- logo design and branding
- video production.
Please contact us to book one of our Internet marketing workshops or to discuss how a strategy can help your small business achieve success online.