Geelong Google Ads management specialists
Pay-per-click (PPC) advertising and remarketing on Google
Gain the biggest bang for your buck with Google Ads (formerly known as Google AdWords) and cut into the market instantly.
Google Ads is an advertising platform where advertisers Pay Per Click (PPC) on an indexed auction-based system. Google Ads has revolutionised the world of advertising because advertisers only pay when a user clicks on the relevant advertisement. Being an indexed based system means that over time and with considerable effort, your Google Ads campaign can be honed and become more cost-effective in not only delivering clicks but conversions. Google Ads has an enormous amount of data so campaigns are based on objective data rather than subjective opinion.
With a search engine market share of more than 90 per cent in Australia, Google is the ideal setting to market your products or services to specific audiences. Every business, large and small, needs a paid search strategy.
Goop Digital specialises not only in creating a unique paid search strategy for your business, but also in converting that strategy into relevant clicks for your website.
Influence visitors to your site and attract only the most targeted and highly relevant website visitors with Google Ads pay-per-click (PPC) advertising, formerly known as Google AdWords.
Google Ads and mobile phones
According to an article by Wordstream (July 2020) “60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. With more than 60 per cent of Google searches made on a mobile device, it’s important your website is prominent where people are searching.
With Goop Digital’s Google Ads management our specialists will help you own more real estate on Google.
If you run a search on your trusty mobile phone, you will no doubt see the first page taken up by Google ads.
The mobile search landscape is designed to encourage clicks on Google ads. Searchers on mobile devices are often on the go and are less likely to scroll down to the organic results. Google wants users to find exactly what they’re looking for as quickly as possible.
With Goop Digital’s Google Ads and PPC management, our specialists will ensure your ads are super-relevant to searchers looking for your services, delivering targeted leads to your website. Goop Digital provides monthly reporting and Google Ads management to track progress and prove return on investment (ROI).
Google remarketing is one of the single most powerful tools available to small to medium businesses.
Remarketing is the ability to track and deliver ads to users who have visited your website for a set duration of up to two years. The ads can vary and be adjusted for various campaigns and in our opinion, one of the most cost-effective brand marketing campaigns a small to medium business can do. Not to mention the ability to track clicks and conversions ads a layer of reporting that simply isn’t available to traditional offline media businesses. All data becomes objective.
Contact our PPC and remarketing specialists for more information about running a Google Ads and remarketing campaign for your business.