Google is making more changes to its ad formats, aimed at making ads more appealing to users, with the ultimate goal of increasing clicks and conversions for advertisers.
Within this new ad layout will be a search-centric galley ad format, which Google says will make it easier for advertisers to ‘communicate what your brand has to offer’.
What are gallery ads?
Gallery ads are the image carousels you see at the top of the page, and buyers can swipe through the pictures and click on images they want to look at more closely.
Once they do this, they can go to the website connected to the gallery.
What does this mean for advertisers?
Advertisers can post between four to eight pictures, along with a short description and three headlines within the gallery ad. The gallery ads will be located in the top of the Google search results and only for mobile users, not desktops.
However, Google says it does plan to roll out the ads to desktops soon.
How do you pay for them?
Advertisers will be charged a fee on a per-click basis when the user heads over to the advertiser’s website or decides to look at three or more images within the gallery.
Why gallery ads are important
Images excite users and often get much more engagement than text ads. Google has been testing this format over the past few months and has found that image-driven ads are getting much more engagement than other types.
The plus side of these new gallery ads is that advertisers can use them to further tell stories that engage users. More engagement and higher click-through rates mean more sales for your business if your ad campaign is managed correctly.
Following its testing, Google has said that these new gallery ad formats have had 25% more engagement than other types of ads.
Would you like to try the new gallery ads format?
Goop Digital offers Geelong-based Google Ads campaign creation and management, and we will be happy to assist in getting you set up with this new gallery ads format as soon as Google roll them out to Australia. Contact our friendly team to see how we can help your business.