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        <title>GOOP</title>
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		<description>GOOP Facebook</description>
                <pubDate>Fri, 24 May 2013 14:25:41 +1000</pubDate>
<item>
            <title>What to do if your Website Ranking has Been Impacted By Penguin 2.0!</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=53]]></link>
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            <description><![CDATA[Penguin 2.0 and the Impact on Small Business Websites
Google yesterday released its much...]]></description>
            <pubDate>Fri, 24 May 2013 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Social media marketing Geelong</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=52]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=52]]></guid>
            <description><![CDATA[What is EdgeRank?
EdgeRank is an algorithm that Facebook uses to determine which relevant and...]]></description>
            <pubDate>Tue, 21 May 2013 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Our Small Business in Geelong</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=51]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=51]]></guid>
            <description><![CDATA[Small Business Websites Geelong
GOOP was set up in Geelong in 2007 by myself and my wife Amanda....]]></description>
            <pubDate>Mon, 13 May 2013 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Social Media Coaching Geelong</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=50]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=50]]></guid>
            <description><![CDATA[Getting help with your social media marketing for your business




Do you want your business...]]></description>
            <pubDate>Wed, 17 Apr 2013 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Local shoppers turning to their mobiles, A summer of mobile shoppers</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=48]]></link>
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            <description><![CDATA[Mobile Specific Websites, a must for retail, coffee shops, cafes, restaurants and hotels
Almost...]]></description>
            <pubDate>Thu, 28 Mar 2013 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>Misleading domain registrations</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=47]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=47]]></guid>
            <description><![CDATA[Unsolicited and misleading website&nbsp;domain name registration requests

All too often clients...]]></description>
            <pubDate>Tue, 19 Mar 2013 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>Why should I use Google+?</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=45]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=45]]></guid>
            <description><![CDATA[Should my business be looking at Google+?

Short answer, yes.&nbsp; We have watched...]]></description>
            <pubDate>Wed, 13 Mar 2013 00:00:00 +1100</pubDate>
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<item>
            <title>Should I persist with Yellow Pages</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=46]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=46]]></guid>
            <description><![CDATA[Should I persist with Yellow Pages?
We have been receiving a large volume of calls from concerned...]]></description>
            <pubDate>Wed, 13 Mar 2013 00:00:00 +1100</pubDate>
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<item>
            <title>Small Business Websites - Meta Titles and Descriptions</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=44]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=44]]></guid>
            <description><![CDATA[Include your keywords in your Meta Titles and Descriptions for your Small Business Website
Meta...]]></description>
            <pubDate>Wed, 20 Feb 2013 00:00:00 +1100</pubDate>
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<item>
            <title>What to post on my business social media pages?</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=41]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=41]]></guid>
            <description><![CDATA[Before you start posting on Social Media, start with a plan
So you have decided to open a Facebook...]]></description>
            <pubDate>Tue, 19 Feb 2013 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>The Right key words for your small business website</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=40]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=40]]></guid>
            <description><![CDATA[Start with the right keywords
Identify your key words by knowing your products and services and...]]></description>
            <pubDate>Wed, 13 Feb 2013 00:00:00 +1100</pubDate>
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<item>
            <title>Small Business Websites - The Basics</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=39]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=39]]></guid>
            <description><![CDATA[Small Business Websites &ndash; The Basics - Search Engine Optimisation (SEO)
Many small business...]]></description>
            <pubDate>Tue, 29 Jan 2013 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>Social media themes 2013</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=38]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=38]]></guid>
            <description><![CDATA[Social Media for small business - what are the big themes in 2013
We spend a lot of time here at...]]></description>
            <pubDate>Fri, 11 Jan 2013 00:00:00 +1100</pubDate>
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<item>
            <title>Content Marketing</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=37]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=37]]></guid>
            <description><![CDATA[Content marketing has evolved as the real buzz-word for 2012 and it won&rsquo;t die down in...]]></description>
            <pubDate>Tue, 11 Dec 2012 00:00:00 +1100</pubDate>
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<item>
            <title>Social Media expert</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=36]]></link>
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            <description><![CDATA[Do you work with a social media guru?
It&rsquo;s an affectionate joke by our Managing Director,...]]></description>
            <pubDate>Mon, 26 Nov 2012 00:00:00 +1100</pubDate>
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<item>
            <title>Social media Geelong Mayoral campaign 2012</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=35]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=35]]></guid>
            <description><![CDATA[Using Social Media to connect with Voters in an election campaign
GOOP has had the pleasure of...]]></description>
            <pubDate>Tue, 23 Oct 2012 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>How to link Instagram to my website</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=33]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=33]]></guid>
            <description><![CDATA[How to add Instagram...to your website, Facebook page
Instagram is a free mobile photo-sharing app...]]></description>
            <pubDate>Thu, 04 Oct 2012 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Twitter header image guidelines</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=31]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=31]]></guid>
            <description><![CDATA[Twitter Header Image - guidelinesTwitter header images are now available for businesses profiles,...]]></description>
            <pubDate>Tue, 02 Oct 2012 00:00:00 +1000</pubDate>
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<item>
            <title>Social Media For Small Business, Retail and Tourism</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=24]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=24]]></guid>
            <description><![CDATA[Social Media For Retail and Tourism, Small Businesses
People get too excited about 'doing' social...]]></description>
            <pubDate>Fri, 14 Sep 2012 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Websites Vs Yellow Pages Presentation by GOOP</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=23]]></link>
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            <description><![CDATA[Websites Versus Yellow Pages
GOOP Presentation 14 August Geelong 2012 as part of the Victorian...]]></description>
            <pubDate>Fri, 31 Aug 2012 00:00:00 +1000</pubDate>
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<item>
            <title>InfoGraphics work wonders</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=22]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=22]]></guid>
            <description><![CDATA[Info Graphics work wonders
Given that we are doing our presentation tonight in Geelong on Websites...]]></description>
            <pubDate>Tue, 14 Aug 2012 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>The Power of Embedding Youtube Video on Small Business Websites</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=32]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=32]]></guid>
            <description><![CDATA[How Embedding You Tube can benefit your Small Business Website


Small Business Websites can...]]></description>
            <pubDate>Sat, 21 Jul 2012 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Google+ Versus Google Places</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=20]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=20]]></guid>
            <description><![CDATA[Google+ Pages versus Google Places
What small business needs to knowOn the 30th of May 2012 Google...]]></description>
            <pubDate>Tue, 19 Jun 2012 00:00:00 +1000</pubDate>
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<item>
            <title>Blogging and Google</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=19]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=19]]></guid>
            <description><![CDATA[The impact of blogging on Google Rankings 

We have been methodically tracking the impact that...]]></description>
            <pubDate>Sat, 19 May 2012 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Website Versus Facebook Page? What’s best for your small Business?</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=18]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=18]]></guid>
            <description><![CDATA[Website Versus Facebook Page? What&#39;s best for your small Business?

I am often asked whether...]]></description>
            <pubDate>Mon, 13 Feb 2012 00:00:00 +1100</pubDate>
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<item>
            <title>Australia Post - Facebook All so wrong</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=17]]></link>
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            <description><![CDATA[Australia Post - Facebook all so wrongThis is a great article for small businesses but a real slap...]]></description>
            <pubDate>Thu, 22 Dec 2011 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>Should I renew my Yellow Pages Advertising?</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=16]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=16]]></guid>
            <description><![CDATA[What do I do with Yellow Pages Print and Online ? Renew / Decrease / Cease

I am getting asked...]]></description>
            <pubDate>Mon, 31 Oct 2011 00:00:00 +1100</pubDate>
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<item>
            <title>GT Magazine May 21 2011, Geelong, Karl Morris GOOP</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=15]]></link>
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            <description><![CDATA[
GT Magazine interview with Karl Morris

Karl, having worked in online through the dotcom...]]></description>
            <pubDate>Sat, 21 May 2011 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>The Social Network</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=13]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=13]]></guid>
            <description><![CDATA[THE SOCIAL NETWORK

Amanda Ferry 


Directed by David Finch, starring Jesse Eisenberg, Justin...]]></description>
            <pubDate>Fri, 29 Oct 2010 00:00:00 +1100</pubDate>
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<item>
            <title>Google Boost, Tapping in to Small Business Dollars</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=12]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=12]]></guid>
            <description><![CDATA[GOOGLE BOOST, TAPPING IN TO SMALL BUSINESS DOLLARS 


Karl Morris




ADVERTISE YOUR LOCAL...]]></description>
            <pubDate>Thu, 14 Oct 2010 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>A Social Media Parody</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=11]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=11]]></guid>
            <description><![CDATA[A SOCIAL MEDIA PARODY

An hilarious parody on the impact of social media on journalism....]]></description>
            <pubDate>Thu, 07 Oct 2010 00:00:00 +1100</pubDate>
        </item>
<item>
            <title>The 5 Pillars of GUARANTEED Business Success by Dr Greg Chapman</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=10]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=10]]></guid>
            <description><![CDATA[THE 5 PILLARS OF GUARANTEED BUSINESS SUCCESS BY DR GREG CHAPMAN


Amanda Ferry


The 5...]]></description>
            <pubDate>Thu, 30 Sep 2010 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Power Friending by Amber Mac</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=9]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=9]]></guid>
            <description><![CDATA[POWER FRIENDING BY AMBER MAC

Amanda Ferry 


Power Friending: Demystifying&nbsp;Social Media...]]></description>
            <pubDate>Thu, 23 Sep 2010 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>A Logo for your Small Business</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=7]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=7]]></guid>
            <description><![CDATA[A LOGO FOR YOUR BUSINESS

Amanda Ferry 


At Goop we work exclusively with small business in...]]></description>
            <pubDate>Thu, 16 Sep 2010 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Socialnomics by Erik Qualman, Review</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=6]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=6]]></guid>
            <description><![CDATA[SOCIALNOMICS BY ERIK QUALMAN


Amanda Ferry 


Socialnomics : How social media transforms the...]]></description>
            <pubDate>Thu, 09 Sep 2010 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>Social Media Video</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=5]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=5]]></guid>
            <description><![CDATA[SOCIAL MEDIA CAN NO LONGER BE IGNORED


Karl Morris


Social Media has exploded in popularity...]]></description>
            <pubDate>Thu, 02 Sep 2010 00:00:00 +1000</pubDate>
        </item>
<item>
            <title>A Digital Strategy for Small Business</title>
            <link><![CDATA[http://www.goop.com.au/index.php?nShow=8]]></link>
            <guid><![CDATA[http://www.goop.com.au/index.php?nShow=8]]></guid>
            <description><![CDATA[ONLINE MARKETING FOR SMALL BUSINESS ISN&#39;T THAT HARD

Karl Morris


That&#39;s easy for me...]]></description>
            <pubDate>Thu, 26 Aug 2010 00:00:00 +1000</pubDate>
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