There’s a brand-new periodic table in town – and our Geelong SEO experts are loving it!

I bet you thought you left the Periodic Table of the elements behind after Year 9 (or Form 3) science… Pretty sure I can just about drum up the first 20 elements from memory after having to learn them by heart!

But trust me when I say you’re going to want to hear why our Geelong SEO team is talking about the Periodic Table of SEO Success Factors.

Search Engine Land has partnered with Column Five Media to produce a bible of sorts for SEO practitioners. This new table simplifies the science behind SEO, breaking it down into on-page and off-page ‘elements’. These divisions are further classified into the following factors:

  • site architecture
  • content
  • HTML and design
  • links
  • social
  • trust
  • personal and local.

Whether you’re an experienced SEO wizard, or are trying to get a better understanding of what SEO means, the table is a great tool. It demonstrates that SEO is a holistic approach – site architecture, design, content and links work hand-in-hand.

Each ‘element’ is given a positive or negative number value – so you can see how poor practices are not only ineffective but can potentially harm a site’s performance.

If the thought of another periodic table just brings back traumatic memories from high school, there’s no need to panic! That’s why GOOP Digital is here – our Geelong SEO experts understand what it takes to piece together a website.

Forgive the analogy, but we know how to combine the right elements for that perfect chemical reaction – a website that looks good to Google and your customers.

Please contact us to find out more about the magic worked by the SEO team in our Geelong office.

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