Karl loves websites. He loves talking about them and he especially loves informing small business owners about what makes a good one.
Today Karl had the pleasure of presenting to financial planners and accountants from more than 20 businesses at the FYG Planners conference in Hobart, informing the attendees about what it takes, and how simple it can be, to have an effective online presence.
The FYG Planners conference brings together financial planners from the around the country and we had people from Cairns, Canberra, Gympie and more in attendance today.
One of our clients who was also in attendance, Andrew from Your Financial Plan, introduced Karl before he began.
Two of Karl’s favourite quotes made it into the presentation and if you’re a GOOP client you’ve definitely heard this one: “When you buy a drill, you don’t need a drill, you actually need a hole. It’s similar with a website; you don’t need a website, you need customers.”
This quote opened the presentation which went on to explain how your website should be the battleship of your online marketing plans.
Just one of the main things your website needs to do if you want to attract new customers is act as a Google trap. Your website needs to be highly visible in Google’s search results for keywords relating to your services in your service location – not your business name – but words such as “financial planning Geelong”.
Which takes me to Karl’s second favourite quote:
“The best place to hide a dead body is on page two of Google’s search results.”
If your website isn’t highly visible in Google’s search results list for relevant keywords, you’re falling down at step one and might need assistance. It’s no good having a terrific-looking website if it can’t be found in Google first and foremost.
Each of the attendees at the FYG Planners conference in Hobart received a customised report about their existing website. The report gave them a score based on the following things:
- how visible the business’s website is in Google for relevant keywords combined with your location
- whether there is a visible phone number on every page
- whether there are visible locations
- whether the website is responsively designed to work optimally on mobile and tablet devices
- whether the site has Google Analytics added to track its performance.
Something to keep in mind if your website isn’t performing as well as you’d like or doesn’t address the above dot points, it’s not the end of the world and you’re definitely not alone. The other thing is, you can get a new website or potentially improve your existing one. You just need the right advice and a bit of know-how. And at GOOP, we’re great believers that online marketing doesn’t have to be “too friggen’ hard!”.
There was so much more advice in Karl’s presentation today, so if you’d like to learn more about making your website your online marketing battleship, please don’t hesitate to contact us because we love what we do and we’d love to help you.