• 03 5222 4220
  • info@goop.com.au
  • 3/228 Pakington Street, Geelong

About GOOP

GOOP represents fluidity – our work moulds to the constantly changing online landscape.

Business owners Karl Morris and Amanda Ferry founded GOOP in 2007 with a vision to become one of Australia’s preferred providers of online marketing services for small businesses in regional areas. Websites were the core focus.

The vision for GOOP came about after Managing Director Karl Morris undertook a Masters in Virtual Communications at RMIT University whilst working at Sensis (Yellow Pages). His final paper was titled “Websites Versus Yellow Pages”. Karl identified a gap in the market, which was the availability of online marketing solutions for small businesses other than through Yellow Pages.

That original vision is well on its way to becoming reality with more than 600 small business clients Australia-wide, most of which are in regional centres such as Geelong, Ballarat, Horsham, Colac and Bendigo.

With the declining use of printed advertising mediums, GOOP provides the ability to create an online presence that is affordable, measurable and actually works. View our portfolio and give us a call to find out how we can help you.


We are proud of the community in which we operate, contributing discounted services for new websites and existing website upgrades for community groups and charity organisations in Geelong and surrounding areas, including: Lake Eppalock Fishing classic Lifeline Gippsland Lifeline Geelong Geelong Hockey Association Geelong Past Players S.P.A.N Chilwell Newtown Football Club Ballarat YCW Harriers Geelong West…

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Current openings Geelong-based web development company GOOP is expanding and needs a full-time web developer and a full-time graphic designer to join our team. These are unique opportunities to join one of Victoria’s emerging leaders in website development as we grow and expand our business to clients across Australia. Web Developer – PHP/WordPress Do you have current…

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GOOP was proud to be part of the recent Geelong Small Business Festival with our presentation, Online Marketing: Too friggen’ hard?. Please follow us on Facebook to find out when we are holding our next event. If you would like to discuss online marketing with us, or make a time to talk about websites, please…

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Our team

It takes a team of professionals to build a house – building a website is no exception! GOOP is a team of specialists, not a one-person web development show. Managing Director, Karl Morris Business owner, founder and Managing Director Karl Morris meets with new clients to explain our web development process in layman’s terms. Online doesn’t have…

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