March 7, 2014
Small business websites
Does your website target keywords, SEO copy and Meta data?
Not all websites are created equal. If your website isn’t strategically targeted to your audience, then it’s probably not working to its greatest potential for your business.
A website that works (i.e. ranks highly in Google, gets your phone ringing, gets people shopping for your products online etc.) targets keywords, SEO copy and Meta data.
A website without those three things is really just like a fancy document that you’ve put online! It might be well written and it might even look fantastic, but really, you’ve just thrown a needle into the worlds largest a haystack.
There are millions of websites on the Internet (actually it’s more like a billion of them), so how are your potential new clients meant to find your website simply by the fact that it’s there? They won’t.
Here’s why every GOOP website strategically targets keywords, SEO copy and Meta data…
Keywords are highly searched terms and when coupled with a geographic location, helps Internet users pinpoint a product or service closest to them – i.e. “Civil engineers in Geelong”.
We conduct research to compile a list of strategic keywords to be used on your website to help you rank on Google for what you want to be found for. Although many of the keywords for your website will be common sense – reflecting your products and services – we always use a program to nut out the most searched words from the list. This means your final keyword list is backed by data and we know people are searching for your products or services using these specific terms.
Remember that Google indexes your websites pages based on what people are searching for, so in order to be found your website must include these highly searched terms.
SEO copy is the content on your websites pages – i.e. what is written on your services page to describe the services you provide.
Thanks to Google’s Hummingbird algorithm, the most important thing when writing a website is making sure the content is genuine, relevant, unique and reflects the essence of the business.
Yes, keywords must be included in the copy on your site – but they should not be the absolute focus.
Our copywriters are trained in SEO and understand how to write compelling content so that your website also ranks on Google. We focus on content that reflects the topic which is about the keywords and we add them as a secondary focus.
What is Meta data? The Meta data is the descriptions we use behind the scenes of your website for SEO, they are also the descriptions that show up in search engine results (see example below). We adhere to the strict formulas levied by Google and use your keyword list to strategically optimise each of your pages.
Even though this data is not visible on your website it is imperative to your website ranking well and will show up in Google’s search results. Every GOOP website has purposefully written Meta data on every single page.
If your website does not target these three essentials, give us a call: (03) 5222 4220.
Posted by Karl Morris. Karl is a passionate small business supporter and the Managing Director of GOOP - the leading provider of small business websites in Australia. A GOOP website is the most powerful, cost-effective and measurable advertising available to small business.
February 11, 2014
Small business websites
WEBSITES WITH THE LOT
What are the ingredients of a GOOP small business website?
You know those takeaway ads where the burger looks perfect (fresh bun, crisp lettuce and just the right amount of mayo…)? Tantalised, you go and buy one but it turns out to be a slopped together mess. That’s just not satisfying!
Think of your website like a burger. The best burgers are made using fresh ingredients and are put together with love. A bad burger is stale and doesn’t deliver on its promise of mouth-watering satisfaction.
At GOOP we use only the finest ingredients put together by our locally sourced staff to build a website that looks great and works!
Everything we do is researched, planned and implemented with attention to detail. Here are the layers that make up your GOOP website:
Our process starts with some serious research. We ask who your competitors are and take a look at their websites. Then we look at websites of businesses in the same industry who rank highly on Google.
We look at other websites in your industry (that may not necessarily rank well) with good menus, layouts and overall designs.
We conduct structured research on design, content and keywords for every business, every time, so we can bring together the best design ideas with the highest ranking keywords.
This is where we determine the structure of your website – the sitemap. Using information about your products and services, we plan the order of the pages, sub-menu pages and news categories for your website. We decide which keywords will be page-specific and which ones will be used overall. This is the basic skeleton of your website which will be fleshed out with the design and content. This is an important step in making sure we optimise individual pages for relevant Google searches.
We make sure we use the most searched keywords relevant to your products and services and combine these with your main geographic location. This factual data is based on our proven reporting processes.
We optimise individual pages by adding specific keywords to the Meta data and content on every single page. We also use the identified keywords throughout the copy on your site and link them where relevant.
Our copywriters are trained in SEO and understand how to add and write new content so that your website ranks on Google. We keep up with the latest Google algorithm changes that affect how we write our sites. One of the most important things when writing a website is making sure the content is genuine, relevant and unique.
While we always incorporate certain elements for functionality (such as your phone number on every page), every design is unique. Our designers use your business logo as well as any collateral or promotional material to design a website that reflects the look and feel of your brand.
Our web developers take all the ingredients and put them together with love. They take the design concept and bring it to life using technical skill and precision. We keep up with the latest and greatest CMS versions and other technological advancements which allows us to offer responsive web design (and who knows what in the future!).
Each website is custom built so that it is Google-friendly, user-friendly and remains true to the design concept. Our web developers will also submit your site to Google so that it is ready to be indexed, searched and found!
Google Analytics is added to every GOOP website as standard practice. This tool is essential in monitoring your website. You can track which pages people are landing on, how long they are staying for, what devices people use to view your site and much more.
This kind of data can be used to make improvements to your website. For example, if you have a high percentage of mobile and tablet device users viewing your site, you should consider a responsive design so your users get the most out of your site.
We offer training and support so that you can manage your website and its content. We want you to take ownership of your website and have the knowledge and understanding to keep it up-to-date. With your GOOP website you get support after your site is built and instructional documents for Google Analytics, CMS editing and tips for updating your news.
For confident web users, we can support you to take it to the next level.
Please contact us for website enquiries. We are based in Geelong, servicing Australia-wide for small business wesbites.
Posted by Karl Morris. Karl is passionate about providing quality digital marketing solutions to small business. It's not about the website. It's truly about client acquisition. It's making your phone ring with potential customers. Simply putting up a website is not good enough for small businesses. You need to do the research and planning. Then not only implement the site but follow it up and track its performance against agreed criteria.
February 10, 2014
Social media marketing
Social media marketing for small business
Driving Facebook traffic to your website
We love Facebook, but we love websites more. Why? Because a website is your asset and you own it. You do not own your Facebook page.
It makes sense then to try to drive your Facebook traffic to your website, not the other way around.
One really simple way to drive Facebook traffic to your website is to post a link to a blog post you have written or post a link to a product or services page on your website. The topics should all tie in with your overall marketing plan and be relevant to your audience (remember the principles of content marketing)!
February 5, 2014
Google Maps changes requires you to update your Google Places information
Action required before February 21, 2014 to keep your Google Places listing
Google is constantly in the evolution stage – adjusting their Google products according to search trends and advancements in technology (i.e. responsive websites).
Google Maps has undergone changes and as a result you will need to update and submit information about your business in your Google Places account. Your Google Places listing is vital to your business being found by clients on Google – it shows your Google map, type of business and more.
If you have received an email from Google asking you to update your Google Places information – it is not spam and you must take action before February 21, 2014 or risk losing your Google Places listing (note: this is bad).
You need to login, review and submit your information to keep your business listing live on Google.
The sooner you get onto it the better – some changes to information, such as your business address, requires verification with a new pin which will be sent to you from Google. Once you receive the pin you will need to sign in, verify your information and finally submit your data.
We have compiled an instructional PDF to help you update your information: Google Places instructions
GOOP will be providing more information on Google Places and Google+ accounts in the near future.
Please make sure you read our newsletters and follow us on Facebook for all updates and instructions.
By Karl Morris. Karl is fascinated by the online evolution and the impact this is having on small business marketing dynamics.
January 10, 2014
Small business websites
Geelong small business marketing
Preparing for Google’s algorithm updates in 2014
The web is made up of approximately 60 trillion individual pages, and it is always growing!
Google crawls the Internet, sorting pages based on their content, links and much more. Google then keeps all this information in an index (which is referred to when people type in a search).
At GOOP, when we develop a website we always submit it to Google to be indexed and then run rank reports to make sure you are found by your clients on Google. We employ methods to boost your ranking such as blogging on your website with keywords and phrases so that Google indexes this content and pushes you higher up the list (and effectively closer to potential clients).
While the web is constantly growing, the rules are constantly changing. Google makes changes based on how people are searching and these changes are called algorithms.
Algorithms read and try to decipher what it is you want from your search, and use formulas to find the best answer for you. Algorithms are developed by Google’s engineers to keep up with search trends.
For example, people used to search using simple keywords and locations, i.e. ‘Geelong plumber’. There has been a shift to more conversational searches – whereby people actually type in a full specific question, i.e. ‘What is the best Italian restaurant in Melbourne?’
In 2013 there were four main Google algorithm updates: Panda, Penguin 2.0, Penguin 2.1 and Hummingbird.
So, how to prepare for Google’s 2014 algorithm updates?
Search Engine Watch reports: ‘Content Marketing is Bigger than Ever’.
If one of the main ways Google indexes your website is based on the content on your pages (as well as other things), then it makes sense that your marketing content also has an impact on how Google does – or doesn’t – favour your business.
Google will be favouring businesses executing vigorous content marketing strategies throughout 2014. If you have already been actively and effectively doing this, you will need to look at optimising your content for mobile and tablet devices to further grow your reach.
Your content marketing strategy for 2014 should determine:
- What your customers want to know/hear/learn about. This is essential in deciding what content you will actually push out. Remember – the focus is on quality content that encourages engagement and shapes your business as a figure of knowledge and authority in your field. Find out what your customers want to learn from you!
- What topics you will cover and when. Maybe you are selling a product that will be popular around Mother’s Day – in which case you could focus on promoting this product with quality content during this month.
- How you will package your content. Will you be sending out regular newsletters, blogging on your website or a mixture? Creating fresh content regularly is a must – deciding how you send it out is the next step.
At GOOP, we are in the midst of planning our 2014 content marketing strategy. We are focusing on producing content that is useful for our clients based on what they want to learn from us.
This is a win-win strategy because your clients will love content that helps them specifically which means they will be more likely to engage with or share your material – which benefits your business (remembering that Google also indexes your web pages based on links).
What stage is your business at with your marketing strategy for the New Year? How will people search in 2014, and will your business have quality content ready for them to find?
Statistical information from: Google Inside Search, 'How the Search Works'.
Content marketing information from: Search Engine Watch, 'Content Marketing is Bigger than Ever'.
This one minute clip from Michael Porter will really get you thinking about the difference between goals and a strategy:
Karl Morris, Managing Director at GOOP
December 9, 2013
Geelong small business websites
Small business websites Geelong
The growth of mobile device usage
Founder, Editor and CEO of Business Insider, Henry Blodget, delivered a gripping presentation about the growth of mobile media in the US over the last five years.
Business Insider is the world’s fastest growing business news website. The presentation was informed by Business Intelligence – the research branch focusing on providing data and analysis of the mobile industry. The work of Business Intelligence is a reflection of the mobile industry’s current growth and impact on how we operate daily in our personal and professional lives.
So, where is the world of online and mobile devices at?
Business Intelligence reports: Mobile is the only media time that is growing, everything else is shrinking.
Smart phones sales are still booming, but their cost is plummeting, meaning more people are able to purchase smartphones and use the Internet on them.
Approximately 60% of online devices are now smart phones or tablets, clearly eclipsing PCs.
Mobile devices are changing the way we communicate, purchase and socialise.
There are 758 million picture messages sent via mobile devices per day, 350 million Snapchat pictures sent per day, one-fifth of all Internet traffic is now from mobile, mobile video is booming, social and music are now mostly mobile and mobile is driving all of Facebook’s revenue growth…
What does this mean for business owners? With mobile device usage growing exponentially, if your website is not optimised for mobile devices, you are getting left behind!
It’s important to remember that despite the massive growth of mobile media – the world is now ‘multi-screened’ – mobile devices, tablets, PCs and who can imagine what else the future holds…
GOOP have been promoting the responsive web design for some time – being the most fluid of all websites that transforms to fit any screen, anywhere, anytime.
Please contact us for more information about responsive web design.
By Karl Morris. Karl started GOOP with his wife Amanda Ferry in 2007. In that time they have seen the evolution of websites go from not just being Search Engine Friendly but now being friendly for multiple devices. They have been amazed at how quickly mobile devices have come to dominate mobile usage particularly in certain categories.
Info: Business Insider Australia
November 8, 2013
Geelong small business websites
Getting your website ready for Christmas
Update your contact page with changes to business trading
Christmas is less than two short months away, which means upcoming changes to regular trading for many businesses.
Some businesses are open for extended hours to accommodate the busy Christmas period, while others shut down. Then there are all those public holidays – are you open or closed on those, and if you’re open are your trading hours different?
Now is the time to update your website with all relevant information regarding the Christmas trading period. It’s important to keep your clients up-to-date with any changes to your regular business hours.
People and other businesses rely on your business for the goods and/or services you provide; therefore giving them notice about any restricted hours/shut downs will help them to plan for this.
If you’re open for extended hours and/or on public holidays, you also need to let people know – because if they don’t know you’re open when others might be closed, then they can’t take advantage of your extended trading and you may lose valuable business.
Christmas Day, Boxing Day and New Year’s Day are all national public holidays. Don’t assume customers know that you will be open or closed. Different industries and different businesses honour different holidays. Whereas a web developer (us!) will be closed on Boxing Day, many retail stores will be open to take advantage of the popular Boxing Day sales which often generate great business.
Get your website ready for Christmas and update your “Contact” page with all changes to your business hours now.
Here is a basic general checklist of things you need to let your clients know about:
• Extended trading hours (dates from – to, times);
• Restricted trading hours (dates from – to, times);
• Shut downs (dates of closure, date and time re-opening);
• Public holidays – closed, open, changes to hours?
If in doubt about any public holidays in your state for 2013/2014, check the Australian Government website.
Please contact us with all relevant information and we can make these changes to your contact page for you.
By Karl Morris. Having started GOOP back in 2007 when website usage almost disappeared for a week or two from the 24 December, this has changed dramataically in 2013/14. With massive mobile usage (particularly) in holiday zones on the coast you now need to ensure your website is up to date for all users over the festive season.
October 17, 2013
Responsive Web Design
Responsive Web Design for Small Business
Small Business Responsive Web Design
One of the core elements of Google Analytics is mobile device usage. Certain industry types typically have a much higher mobile device usage to access their websites.
When you have a high percentage of visitors coming to your website from mobile devices you need to consider providing your visitors (potential customers) with a user friendly mobile website. If you have more than 30% of your visitors on mobile devices then you really need to consider getting a mobile website.
When a visitor can easily navigate your website on their mobile device your chance of conversion increases dramatically. They are much more likely to take the action you desire, which is typically to call you, walk into your shop, research your products, check your opening hours etc.
Mobile websites can come in two formats:
1. A static icon based website;
2. A Responsive Website for your small business.
A Responsive Website is a website that adjusts to suit the size of the screen on which the visitor (potential customer) is visiting your website. A responsive design needs to be designed based on the fact that it will need to readjust for the various screen sizes. For example looking at a responsive design on an iPad will look differently depending on how you are holding the iPad – IE: portrait or landscape?
Due to the complexities of responsive design this does place some limitations on the graphical layout of the site and requires a lot more work when it comes to the web development side of things and as a result can cost more.
The benefits are that your clients will stay on your site and are more likely to convert to a paying customer.
Karl Morris is the Managing Director of GOOP. GOOP has developed hundreds of websites for clients Australia-wide. Karl is passionate about teaching his clients about how to get their small business website working for them. Anyone can build a website but building one that works (in all sizes) is a very different story.
October 9, 2013
Google Analytics for Small Business Websites
Navigating Google Analytics - Tips for Small Businesses
In our blog last week we provided tips for Google analytics and we gave some key insights that small business really need to be aware of when looking at their Google analytics. We also provided our own client base with a simple cheat sheet to assist with logging into and navigating Google Analytics.
To our suprise today the 09 October 2013 Google Analytics has changed their menu navigation and actually made it much simpler to find some of these key elements within analytics. Clearly they have been monitoring their own analytics and have opted to change their own structure based on their own analytical data.
'Traffic Sources' and 'Content' have been replaced with 'Acquisition' and 'Behaviour' as main structural navigation elements and 'Overview' and 'Channels' being new core sections under the 'Acquisition' tab.
GOOP will be working on cheat sheets for our clients to dive into Google Analytics and get some great value out of this resource. Please contact GOOP if you would like a Google Analytics Cheat Sheet.
Karl Morris is the Managing Director of GOOP, an Australia company dedicated to providing complete digital marketing services to small businesses Australia wide. With over 600 small business clients GOOP believes that building websites is easy but building websites that work is a completely different "kettle of fish".
October 3, 2013
Why use Google Analytics?
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures visitor activity. It is the most widely used website statistics service.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.
GOOP adds Google Analytics (GA) to websites as standard practice. It is essential in measuring the success or otherwise of your website.
Google Analytics includes, but is not limited to, the following features. We highly recommend you login and familiarise yourself with this tool.
Login into Google Analytics here.
Audience Characteristics and Behavior
Your audience is the reason you have a website – you want to reach your audience, connect with them and appeal to them to purchase your product or service.
Therefore, finding out who your audience is, what they’re like, where they come from, how they found your website, what computers and browsers they use to get there, how often they return to your website and how they engage with your content, is vital.
The best way to maximise business from your existing or returning audience and to reach a bigger audience is to understand who, what, why, where, how…?
Geographical – location and language
Where does your audience live? What language do they speak? Again – vital information to help you target advertising to specific groups of people. You may find a niche market in another geographical location that has a natural interest in your product or service, perhaps it’s not available where they live or not of the quality consumers expect today (with the option to search online for companies that do it better).
Mobile Device Usage
Track how many users view your website and purchase via mobile devices. This information should help you decide if you need to invest in a mobile-friendly website. Smart phone usage has boomed in recent years and it’s important your business meets the needs of the modern mobile user.
How does your audience find your website? What keywords are they searching in Google that directs them to you? There may be other referrers that link to your site – such as other websites, blogs, social media accounts and more. It’s valuable to find out where your audience is being directed from so you can invest more time optimising your site to that group. If you’re getting a lot of referrers from another website or blog, they might present an advertising opportunity.
When people reach your site which pages are most popular? Latest news, latest arrivals, the contact us page? The most popular pages should be updated with all new information to keep your audience coming back for more. It will also show you which other pages need work and why.
When people search a product or service, what are they typing into search engines such as Google to find you? What are the keywords that search engines are picking up on driving people to your site? Having a list of keywords that people commonly type into search engines can help you optimise the content on your site for search engine referrals. Use these keywords in the updated content in your website (such as your blog or latest news page) for more referrals from search engines. More referrals mean more people enquiring about your service and/or purchasing your products.
How does your audience interact with the content on your site? Do most users go straight to your ‘contact us’ page, is your ‘latest arrivals’ page the most popular? Finding out which content is most popular and generates the most business can help you improve the overall content on your site to meet the needs of your audience.
If you would like access to Google Analytics you must provide us with a Google Account email address. (Usually a Gmail address) so we can add you as an administrator. This allows you to access your sites analytics within your own Google account at any time.
If you do not have a Google Account email address it is free and easy to set one up.
• Open up www.google.com.au
• Click on the ‘Sign In’ button on the top right hand corner of your screen.
• Click on the ‘Sign Up’ button on the top right hand corner (not the sign in box).
• Follow the instructions.
• Once created, forward us the email account (not the password) used to create the Google Account and we will grant you administrative access.
If you would like to discuss Google Analytics or have any other Website enquiries please email GOOP.
The team from GOOP
September 26, 2013
Social Media Geelong
Geelong Social Media Services
Important Instagram announcement
Facebook, Twitter, Instagram, Google+… the social media list goes on. As a business, you should be engaging in as many of these networks as you possibly can find time for. Why? Well, just because you’re not on social media doesn’t mean your clients (and potential clients) also aren’t.
We can tell you now even if you think clients aren’t looking for you on social media, they are! If you don’t have an online presence, which extends past your website to social media, you are invisible to a very, very large audience.
You really need to tap into this audience and engage with them. It’s not necessarily all about selling either – it’s about brand awareness and building relationships with your customers. Social media is all about connecting, and for your business, connecting with existing clients and reaching new ones is invaluable.
Social media is the strongest free marketing tool available, the possibilities are endless and everyday there are new advancements.
You don’t have to be technologically gifted to take advantage, you just have to make the time to do it and make it compelling enough for your followers to not only read, but engage with the material you’re putting out.
A recent advancement in the world of social media comes from enormously popular photo application Instagram. Approximately 16 billion photos are shared daily on Instagram – to put that into perspective, as of 2012 the World Bank reported the world’s population to be at just over 7 billion. That’s equates to more than two photos a day, per person, in the whole world.
Does your business have an Instagram account? You might want to consider it – out of the billions of images uploaded; some of them could be of your coffee, shoes, shop front… Are you connecting with the consumer audience? Visuals are powerful, but what is more powerful is seeing how your consumers see you!
In July, Instagram announced that you can now embed Instagram photos and videos on your website, Facebook, blog, in an article…etc. They released their embed code to the public, so anyone can now grab Instagram photos and videos and use the content elsewhere.
If your Instagram profile is on private, no one can embed your content elsewhere, if it’s not set to private, anyone can embed your content, not just you.
This has advantages for businesses by making it easier to cross-promote between your social media platforms. Why should you cross-promote? To reach a larger audience!
If you see your social media accounts as being separate entities – and you never link between them – you are potentially losing new clients.
It’s not about ‘being everywhere’ (although that’s not necessarily a bad thing); it’s about reaching friends of friends who are potentially interested in your products or services. Some people actively use Facebook more, others use Instagram, and others Twitter. If you’re using all of them and linking between them, you’re giving your business the best possible chance of reaching a bigger audience and building your brand awareness even further.
To grab an Instagram photo or video and paste it into your website/blog/Facebook page, etc. click on the new button which is located under the comments button. Click ‘embed’ and then copy and paste the code where you want to publish it.
The embedded photos will include all comments, likes and tags and will update with any new activity!
Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can see more of your photos and videos and potentially choose to follow your account.
Why not try the new embed code today and promote your businesses Instagram account on your blog or Facebook page? Take a picture of your shop, logo, website, something interesting, and let people know how integrated you are!
Read the Instagram announcement here.
August 9, 2013
Contest guidelines for Facebook - Social Media Geelong
What are the rules for running a contest or promotion on Facebook?
Time and time again we see businesses running contests on their Facebook pages, that are all usually simply being run with the objective to boost their Page 'likes', but are in essence being run incorrectly and are contravening not just rules and regulations as prescribed by Facebook, but may also not be in line with guidelines as stated by Australian State lotteries or regulators' contest regulations. Running an online competition (or lottery) in Australia requires that you have the correct permits to do so. Whenever a business is running a contest, or sweepstakes they should be contacting their State lotteries office to see what the regulations are and if competition permits and any specific Terms and Conditions are required. The Australian Government website has references here - click here.
Many contests that have prizes worth under $5000 do not require permits (please check your State lotteries department) but do require you to have Terms and Conditions available for entrants and outline the formal ways of communicating winners and distributing prizes. Simply running 'like' this page and 'share' this post to offer up prizes to a random Facebook follower is not only contravening Facebook's terms, it could be in some cases illegal.
As the competition or contest manager on behalf of a business, it is your responsibility to ensure that the competition or contest is being properly set up and regulated. This is as much to protect you and your business from any breach or libel action from consumers.
Let's focus on Facebook's terms, as outlined below. It must be understood that it has developed this set of regulations to protect itself. Remember Facebook is not running or responsible for your promotion, and that you are using its platform to run your contest. You should in the very least respect what it is asking of you, and in most cases it is simply asking you to use a third party to run your contests (properly and formally) and to indemnify Facebook from the promotion.
By using Facebook to run or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g. registration and obtaining necessary regulatory approvals).
It is important to note that simply complying or agreeing to these guidelines does NOT constitute the lawfulness of a promotion. Promotions are subject to many regulations that vary from country to country and in Australia, from State to State. If you are not certain that your promotion complies with applicable law, do you research and consult your State lotteries or regulation commission office or with an expert.
Specifically, Facebook states:
ii. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
a. By “administration” we mean the operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.
b. By “communication” we mean promoting, advertising or referencing a promotion in any way on Facebook, e.g., in ads, on a Page, or in a Wall post.
NOTE (and yes, pages have been shut down because of this): Facebook reserves the right to reject or remove Pages for any reason. The terms are subject to change at any time.
Seeing every other business running contests incorrectly is no reason you should. Using the apps are pretty easy and cost very little to give you great functionality and comply with regulations.
GOOP can help with social media marketing and strategy and digital marketing including website development in Geelong, Ballarat, Bendigo and Melbourne.
Social Media Marketing manager
Follow us on Google+
July 29, 2013
Blog and social media services Geelong
A blog on your website and social media - supporting your online marketing efforts
One of the fundamental aspects of ensuring your website consistently ranks on Google and delivers relevant search content to customers, is blogging on your site. This means having a blog function built into your website, and blogging on your website regularly.
Because a blog enables you to keep the content and data on your site fresh and up to date. Google rewards you for this as your site is not being seen to be static and potentially out of date for customers. The general website content should obviously be updated when and where necessary, but generally this content remains the same. A blog enables you to communicate content that is not only going to deliver great content for search results, but will help you rank for the keyword you wish to be found for on search engines.
It is important to distinguish between a blog that is built and/or served off a blogging tool and blogging on your website. Many people start a 'blog' site to share ideas, their opinions and views and stories. Many people have built personal profiles and businesses off these blogs. Often, however, they are not properly optimised to deliver results for people searching for their services or products. They are successful because of word of mouth referral or good integration with their social media efforts. A blog on your website literally complements the data and content you already have on your website and written properly (with the right key words and geographic references) will boost your sites' performance.
A sound, and simple, digital strategy starts with:
- your website (one that is Google friendly, and make sure it has Google analytics on the site)
- a blog on YOUR website, not external via a blogging tool
- an electronic newsletter function - collect email addresses and communicate regularly
- social media - relevant networks for your business (you don't need to be connected with the all; find out where your customers are, and what they are using, and start there. Master one first, then explore using others!)
GOOP provides digital marketing services, as outlined above, for many businesses and industries in Geelong, Ballarat, Bendigo and many other regional and metro areas of Australia. We can assist with blog writing, strategy, social media posting and planning. Contact us to discuss what help you need in these areas.
Contact us at our office in Geelong if you would like more information about a blog on your website or for blog training - we provide one-on-one blog training and coaching sessions, as well as social media or digital marketing strategy services.
Jo Manderson manages social media marketing for small businesses at GOOP.
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June 28, 2013
Social Media Geelong
Social Media protocol: tips for small business
Here is our list of social media do's and don'ts. It is a general list, applicable across all social networks. There are more specific tips and tricks for each individual network but this should be a good start for anyone still navigating their way through the social media minefield.
- Ensure your page is set up correctly; don't set up your Facebook page as a ‘friend’ page; your business page must be set up as a business ‘like’ page
- Have a plan. What is your objective? How does this fit in with your overall strategy?
- Get to know your followers - engage with people – build relationships
- Ask a question? Respond. Every time.
- Respond to criticism. Don’t engage in online warfare
- Listen to what people are saying about your industry/you
- Use hashtags – search first, be relevant, don’t overuse
- Encourage people to take action i.e. like or share
- Experiment with posting at different times; research what works best for you
- Trial Facebook advertising and promote your posts; small investment for better reach
- Link your social networks from your website and others comms i.e. newsletters
- Use photos, graphic images, video
- Support other businesses – follow, like and share other business page posts
- Schedule your posts
- Be professional, and personal – mix it up
- Be original!
- Don’t put your logo in the cover image and a generic photo in the profile pic; put your logo in the profile pic so that your posts are branded and recodnisable. No one knows that a cat or a product image is your business!
- Don’t make it all about sales for you. What else is in it for the consumer
- Don’t delegate to the youth on the front desk, or your own teenager – this is a marketing tool; protect your brand – make sure the voice of your brand is being communicated
- Don’t use like and share as contest parameters
- Don’t offer meaningless and irrelevant giveaways
- Don’t post too often
- Don’t not do anything!
- Don’t plagiarise – original content is better
- Don’t ignore messages and posts. If you post, put up a question, or people engage with you, respond back - exactly like you would if you were having a conversation. One of the worse cases is when businesses talk about themselves or on receiving awesome news or an award they have been given for their business, that on being congratulated back by followers, there is not return 'thanks'. Acknowledge your followers at all times!
- Don’t be afraid to give out advice, share tips – VALUE!
- Don't obsess about 'likes' to your page. Organic growth is best (even if gained from advertising)
Beware on making political or social commentary or rants – on any cause! Keep this to your personal page.
Avoid commentary or rants about your business.
Acknowledge national events and tragedies; postpone marketing efforts accordingly.
Tone down jokes.
Contact us if you would like to discuss your social media or digital marketing needs. Perhaps you would benefit from one-on-one social media coaching? Based in Geelong, we are more than happy and qualified to assist you.
Jo Manderson is a digital marketing specialist at GOOP.
Jo's background is in corporate service organisations in marketing strategy, brand and marketing communications and literally applies conventional marketing theory to new-world mediums like social media.
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May 24, 2013
What to do if your Website Ranking has Been Impacted By Penguin 2.0!
Penguin 2.0 and the Impact on Small Business Websites
Google yesterday released its much anticipated Penguin 2.0 Algorithm and this has the potential to seriously damage a business’s ranking in Google search results. And as any small business with a premium ranking website in Google will tell you, being removed from the home page of Google in search results can have a devastating impact on your business.
At GOOP we have always focused on building search engine rankings by writing quality content on behalf of our clients in a well-structured flowing website that Google and other search engines reward with premium natural organic rankings. In essence we pride ourselves at GOOP on being more about Search Engine Validation (SEV) as opposed to Search Engine Optimisation (SEO) which by its very definition would imply that it is out to deceive the search engines.
We always recommend to clients that they write regular monthly blogs on their website (not Blogspot, or Blogger or Wordpress etc.) again to provide high quality content that will attract search engines because of good quality regularly updated content.
Why Penguin penalises sites?
The volume of links was once enough to help boost your rankings in Google however Google had become increasingly aware of this being rorted by so called SEO experts to boost the Google rankings of not so well built websites. The Penguin 2.0 update chases down these back links and measures the quality of these links. Where these links come from is now of critical importance to your website. Are they good reliable quality websites or are they ‘spammy’ and generic and possibly built for the purpose simply boosting Search engine rankings by providing simple access to linking services.
Once you have ascertained where your links are coming from it is fairly easy to establish (for a web developer) if the websites back linking are good or bad. Does this back linking website have;
- low Google domain PageRank less than 1
- young websites typically less than 6 months old
- Very high Alexa Rank greater than 7,000,000
- Many external links from the page. We would suggest that more than 20 are too many. This is a key indicator that the site was set up to boost SEO
- Links from websites with identical C class (the first 3 digits in the IP address) Shows multiple sites set up on one server and is a clear indicator that this is set up for SEO deceptive purposes.
What to do if your Website Ranking has Been Impacted By Penguin 2.0!
The good news is this can be fixed; the bad news is that it will take some time. Call a reputable web developer that can find these backlinks quickly and identify these poor quality websites that link back to your website. Once this has been done your website needs to be disassociated with these poor quality websites by lodging disavow applications via your Google Webmaster control. Again, the best thing you can do is call a reputable web developer for this purpose. Disavowing with Google though can take a notoriously long time and it may also help to touch base with the offending website to see if the offending back link can be physically removed from this website.
Karl Morris is the Managing Director of GOOP, an Australia company dedicated to providing complete digital marketing services to small businesses Australia wide. With over 500 small business clients GOOP believes in Search Engine Validation (SEV), a term coined by Karl, as opposed to Search Engine Optimisation (SEO). This is doing what Search Engines tell us to do as opposed to pushing the boundaries and deceiving the Search Engines in to ranking your websites higher than they otherwise would be.