Founder, Editor and CEO of Business Insider, Henry Blodget, delivered a gripping presentation about the growth of mobile media in the US over the last five years.
Business Insider is the world’s fastest growing business news website. The presentation was informed by Business Intelligence – the research branch focusing on providing data and analysis of the mobile industry. The work of Business Intelligence is a reflection of the mobile industry’s current growth and impact on how we operate daily in our personal and professional lives.
So, where is the world of online and mobile devices at?
Business Intelligence reports: Mobile is the only media time that is growing, everything else is shrinking.
Smart phones sales are still booming, but their cost is plummeting, meaning more people are able to purchase smartphones and use the Internet on them.
Approximately 60% of online devices are now smart phones or tablets, clearly eclipsing PCs.
Mobile devices are changing the way we communicate, purchase and socialise.
There are 758 million picture messages sent via mobile devices per day, 350 million Snapchat pictures sent per day, one-fifth of all Internet traffic is now from mobile, mobile video is booming, social and music are now mostly mobile and mobile is driving all of Facebook’s revenue growth…
What does this mean for business owners? With mobile device usage growing exponentially, if your website is not optimised for mobile devices, you are getting left behind! It’s important to remember that despite the massive growth of mobile media – the world is now ‘multi-screened’ – mobile devices, tablets, PCs and who can imagine what else the future holds…
GOOP have been promoting the responsive web design for some time – being the most fluid of all websites that transforms to fit any screen, anywhere, anytime.
Please contact us for more information about responsive web design.
Update your contact page with changes to business trading
Christmas is less than two short months away, which means upcoming changes to regular trading for many businesses.
Some businesses are open for extended hours to accommodate the busy Christmas period, while others shut down. Then there are all those public holidays – are you open or closed on those, and if you’re open are your trading hours different?
Now is the time to update your website with all relevant information regarding the Christmas trading period. It’s important to keep your clients up-to-date with any changes to your regular business hours.
People and other businesses rely on your business for the goods and/or services you provide; therefore giving them notice about any restricted hours/shut downs will help them to plan for this.
If you’re open for extended hours and/or on public holidays, you also need to let people know – because if they don’t know you’re open when others might be closed, then they can’t take advantage of your extended trading and you may lose valuable business.
Christmas Day, Boxing Day and New Year’s Day are all national public holidays. Don’t assume customers know that you will be open or closed. Different industries and different businesses honour different holidays. Whereas a web developer (us!) will be closed on Boxing Day, many retail stores will be open to take advantage of the popular Boxing Day sales which often generate great business.
Get your website ready for Christmas and update your “Contact” page with all changes to your business hours now.
Here is a basic general checklist of things you need to let your clients know about:
• Extended trading hours (dates from – to, times);
• Restricted trading hours (dates from – to, times);
• Shut downs (dates of closure, date and time re-opening);
• Public holidays – closed, open, changes to hours?
One of the core elements of Google Analytics is mobile device usage. Certain industry types typically have a much higher mobile device usage to access their websites.
When you have a high percentage of visitors coming to your website from mobile devices you need to consider providing your visitors (potential customers) with a user friendly mobile website. If you have more than 30% of your visitors on mobile devices then you really need to consider getting a mobile website.
When a visitor can easily navigate your website on their mobile device your chance of conversion increases dramatically. They are much more likely to take the action you desire, which is typically to call you, walk into your shop, research your products, check your opening hours etc.
Mobile websites can come in two formats:
1. A static icon based website;
2. A Responsive Website for your small business.
A Responsive Website is a website that adjusts to suit the size of the screen on which the visitor (potential customer) is visiting your website. A responsive design needs to be designed based on the fact that it will need to readjust for the various screen sizes. For example looking at a responsive design on an iPad will look differently depending on how you are holding the iPad – IE: portrait or landscape?
Due to the complexities of responsive design this does place some limitations on the graphical layout of the site and requires a lot more work when it comes to the web development side of things and as a result can cost more.
The benefits are that your clients will stay on your site and are more likely to convert to a paying customer.
Karl Morris is the Managing Director of GOOP. GOOP has developed hundreds of websites for clients Australia-wide. Karl is passionate about teaching his clients about how to get their small business website working for them. Anyone can build a website but building one that works (in all sizes) is a very different story.
October 9, 2013 Google Analytics for Small Business Websites
Navigating Google Analytics - Tips for Small Businesses
In our blog last week we provided tips for Google analytics and we gave some key insights that small business really need to be aware of when looking at their Google analytics. We also provided our own client base with a simple cheat sheet to assist with logging into and navigating Google Analytics.
To our suprise today the 09 October 2013 Google Analytics has changed their menu navigation and actually made it much simpler to find some of these key elements within analytics. Clearly they have been monitoring their own analytics and have opted to change their own structure based on their own analytical data.
'Traffic Sources' and 'Content' have been replaced with 'Acquisition' and 'Behaviour' as main structural navigation elements and 'Overview' and 'Channels' being new core sections under the 'Acquisition' tab.
GOOP will be working on cheat sheets for our clients to dive into Google Analytics and get some great value out of this resource. Please contact GOOP if you would like a Google Analytics Cheat Sheet.
Karl Morris is the Managing Director of GOOP, an Australia company dedicated to providing complete digital marketing services to small businesses Australia wide. With over 600 small business clients GOOP believes that building websites is easy but building websites that work is a completely different "kettle of fish".
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures visitor activity. It is the most widely used website statistics service.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.
GOOP adds Google Analytics (GA) to websites as standard practice. It is essential in measuring the success or otherwise of your website.
Google Analytics includes, but is not limited to, the following features. We highly recommend you login and familiarise yourself with this tool.
Your audience is the reason you have a website – you want to reach your audience, connect with them and appeal to them to purchase your product or service.
Therefore, finding out who your audience is, what they’re like, where they come from, how they found your website, what computers and browsers they use to get there, how often they return to your website and how they engage with your content, is vital.
The best way to maximise business from your existing or returning audience and to reach a bigger audience is to understand who, what, why, where, how…?
Geographical – location and language
Where does your audience live? What language do they speak? Again – vital information to help you target advertising to specific groups of people. You may find a niche market in another geographical location that has a natural interest in your product or service, perhaps it’s not available where they live or not of the quality consumers expect today (with the option to search online for companies that do it better).
Mobile Device Usage
Track how many users view your website and purchase via mobile devices. This information should help you decide if you need to invest in a mobile-friendly website. Smart phone usage has boomed in recent years and it’s important your business meets the needs of the modern mobile user.
How does your audience find your website? What keywords are they searching in Google that directs them to you? There may be other referrers that link to your site – such as other websites, blogs, social media accounts and more. It’s valuable to find out where your audience is being directed from so you can invest more time optimising your site to that group. If you’re getting a lot of referrers from another website or blog, they might present an advertising opportunity.
When people reach your site which pages are most popular? Latest news, latest arrivals, the contact us page? The most popular pages should be updated with all new information to keep your audience coming back for more. It will also show you which other pages need work and why.
When people search a product or service, what are they typing into search engines such as Google to find you? What are the keywords that search engines are picking up on driving people to your site? Having a list of keywords that people commonly type into search engines can help you optimise the content on your site for search engine referrals. Use these keywords in the updated content in your website (such as your blog or latest news page) for more referrals from search engines. More referrals mean more people enquiring about your service and/or purchasing your products.
How does your audience interact with the content on your site? Do most users go straight to your ‘contact us’ page, is your ‘latest arrivals’ page the most popular? Finding out which content is most popular and generates the most business can help you improve the overall content on your site to meet the needs of your audience.
If you would like access to Google Analytics you must provide us with a Google Account email address. (Usually a Gmail address) so we can add you as an administrator. This allows you to access your sites analytics within your own Google account at any time.
If you do not have a Google Account email address it is free and easy to set one up.
• Click on the ‘Sign In’ button on the top right hand corner of your screen.
• Click on the ‘Sign Up’ button on the top right hand corner (not the sign in box).
• Follow the instructions.
• Once created, forward us the email account (not the password) used to create the Google Account and we will grant you administrative access.
If you would like to discuss Google Analytics or have any other Website enquiries please email GOOP.
The team from GOOP
September 26, 2013 Social Media Geelong
Geelong Social Media Services
Important Instagram announcement
Facebook, Twitter, Instagram, Google+… the social media list goes on. As a business, you should be engaging in as many of these networks as you possibly can find time for. Why? Well, just because you’re not on social media doesn’t mean your clients (and potential clients) also aren’t.
We can tell you now even if you think clients aren’t looking for you on social media, they are! If you don’t have an online presence, which extends past your website to social media, you are invisible to a very, very large audience.
You really need to tap into this audience and engage with them. It’s not necessarily all about selling either – it’s about brand awareness and building relationships with your customers. Social media is all about connecting, and for your business, connecting with existing clients and reaching new ones is invaluable.
Social media is the strongest free marketing tool available, the possibilities are endless and everyday there are new advancements.
You don’t have to be technologically gifted to take advantage, you just have to make the time to do it and make it compelling enough for your followers to not only read, but engage with the material you’re putting out.
A recent advancement in the world of social media comes from enormously popular photo application Instagram. Approximately 16 billion photos are shared daily on Instagram – to put that into perspective, as of 2012 the World Bank reported the world’s population to be at just over 7 billion. That’s equates to more than two photos a day, per person, in the whole world.
Does your business have an Instagram account? You might want to consider it – out of the billions of images uploaded; some of them could be of your coffee, shoes, shop front… Are you connecting with the consumer audience? Visuals are powerful, but what is more powerful is seeing how your consumers see you!
In July, Instagram announced that you can now embed Instagram photos and videos on your website, Facebook, blog, in an article…etc. They released their embed code to the public, so anyone can now grab Instagram photos and videos and use the content elsewhere.
If your Instagram profile is on private, no one can embed your content elsewhere, if it’s not set to private, anyone can embed your content, not just you.
This has advantages for businesses by making it easier to cross-promote between your social media platforms. Why should you cross-promote? To reach a larger audience!
If you see your social media accounts as being separate entities – and you never link between them – you are potentially losing new clients.
It’s not about ‘being everywhere’ (although that’s not necessarily a bad thing); it’s about reaching friends of friends who are potentially interested in your products or services. Some people actively use Facebook more, others use Instagram, and others Twitter. If you’re using all of them and linking between them, you’re giving your business the best possible chance of reaching a bigger audience and building your brand awareness even further.
To grab an Instagram photo or video and paste it into your website/blog/Facebook page, etc. click on the new button which is located under the comments button. Click ‘embed’ and then copy and paste the code where you want to publish it.
The embedded photos will include all comments, likes and tags and will update with any new activity!
Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can see more of your photos and videos and potentially choose to follow your account.
Why not try the new embed code today and promote your businesses Instagram account on your blog or Facebook page? Take a picture of your shop, logo, website, something interesting, and let people know how integrated you are!
August 9, 2013 Contest guidelines for Facebook - Social Media Geelong
What are the rules for running a contest or promotion on Facebook?
Time and time again we see businesses running contests on their Facebook pages, that are all usually simply being run with the objective to boost their Page 'likes', but are in essence being run incorrectly and are contravening not just rules and regulations as prescribed by Facebook, but may also not be in line with guidelines as stated by Australian State lotteries or regulators' contest regulations. Running an online competition (or lottery) in Australia requires that you have the correct permits to do so. Whenever a business is running a contest, or sweepstakes they should be contacting their State lotteries office to see what the regulations are and if competition permits and any specific Terms and Conditions are required. The Australian Government website has references here - click here.
Many contests that have prizes worth under $5000 do not require permits (please check your State lotteries department) but do require you to have Terms and Conditions available for entrants and outline the formal ways of communicating winners and distributing prizes. Simply running 'like' this page and 'share' this post to offer up prizes to a random Facebook follower is not only contravening Facebook's terms, it could be in some cases illegal.
As the competition or contest manager on behalf of a business, it is your responsibility to ensure that the competition or contest is being properly set up and regulated. This is as much to protect you and your business from any breach or libel action from consumers.
Let's focus on Facebook's terms, as outlined below. It must be understood that it has developed this set of regulations to protect itself. Remember Facebook is not running or responsible for your promotion, and that you are using its platform to run your contest. You should in the very least respect what it is asking of you, and in most cases it is simply asking you to use a third party to run your contests (properly and formally) and to indemnify Facebook from the promotion.
By using Facebook to run or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g. registration and obtaining necessary regulatory approvals).
It is important to note that simply complying or agreeing to these guidelines does NOT constitute the lawfulness of a promotion. Promotions are subject to many regulations that vary from country to country and in Australia, from State to State. If you are not certain that your promotion complies with applicable law, do you research and consult your State lotteries or regulation commission office or with an expert.
ii. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
a. By “administration” we mean the operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.
b. By “communication” we mean promoting, advertising or referencing a promotion in any way on Facebook, e.g., in ads, on a Page, or in a Wall post.
NOTE (and yes, pages have been shut down because of this): Facebook reserves the right to reject or remove Pages for any reason. The terms are subject to change at any time.
Seeing every other business running contests incorrectly is no reason you should. Using the apps are pretty easy and cost very little to give you great functionality and comply with regulations.
July 29, 2013 Blog and social media services Geelong
A blog on your website and social media - supporting your online marketing efforts
One of the fundamental aspects of ensuring your website consistently ranks on Google and delivers relevant search content to customers, is blogging on your site. This means having a blog function built into your website, and blogging on your website regularly.
Because a blog enables you to keep the content and data on your site fresh and up to date. Google rewards you for this as your site is not being seen to be static and potentially out of date for customers. The general website content should obviously be updated when and where necessary, but generally this content remains the same. A blog enables you to communicate content that is not only going to deliver great content for search results, but will help you rank for the keyword you wish to be found for on search engines.
It is important to distinguish between a blog that is built and/or served off a blogging tool and blogging on your website. Many people start a 'blog' site to share ideas, their opinions and views and stories. Many people have built personal profiles and businesses off these blogs. Often, however, they are not properly optimised to deliver results for people searching for their services or products. They are successful because of word of mouth referral or good integration with their social media efforts. A blog on your website literally complements the data and content you already have on your website and written properly (with the right key words and geographic references) will boost your sites' performance.
A sound, and simple, digital strategy starts with:
- your website (one that is Google friendly, and make sure it has Google analytics on the site) - a blog on YOUR website, not external via a blogging tool - an electronic newsletter function - collect email addresses and communicate regularly - social media - relevant networks for your business (you don't need to be connected with the all; find out where your customers are, and what they are using, and start there. Master one first, then explore using others!)
GOOP provides digital marketing services, as outlined above, for many businesses and industries in Geelong, Ballarat, Bendigo and many other regional and metro areas of Australia. We can assist with blog writing, strategy, social media posting and planning. Contact us to discuss what help you need in these areas.
Contact us at our office in Geelong if you would like more information about a blog on your website or for blog training - we provide one-on-one blog training and coaching sessions, as well as social media or digital marketing strategy services.
Jo Manderson manages social media marketing for small businesses at GOOP.
Here is our list of social media do's and don'ts. It is a general list, applicable across all social networks. There are more specific tips and tricks for each individual network but this should be a good start for anyone still navigating their way through the social media minefield.
Ensure your page is set up correctly; don't set up your Facebook page as a ‘friend’ page; your business page must be set up as a business ‘like’ page
Have a plan. What is your objective? How does this fit in with your overall strategy?
Get to know your followers - engage with people – build relationships
Ask a question? Respond. Every time.
Respond to criticism. Don’t engage in online warfare
Listen to what people are saying about your industry/you
Use hashtags – search first, be relevant, don’t overuse
Encourage people to take action i.e. like or share
Experiment with posting at different times; research what works best for you
Trial Facebook advertising and promote your posts; small investment for better reach
Link your social networks from your website and others comms i.e. newsletters
Use photos, graphic images, video
Support other businesses – follow, like and share other business page posts
Schedule your posts
Be professional, and personal – mix it up
Don’t put your logo in the cover image and a generic photo in the profile pic; put your logo in the profile pic so that your posts are branded and recodnisable. No one knows that a cat or a product image is your business!
Don’t make it all about sales for you. What else is in it for the consumer
Don’t delegate to the youth on the front desk, or your own teenager – this is a marketing tool; protect your brand – make sure the voice of your brand is being communicated
Don’t use like and share as contest parameters
Don’t offer meaningless and irrelevant giveaways
Don’t post too often
Don’t not do anything!
Don’t plagiarise – original content is better
Don’t ignore messages and posts. If you post, put up a question, or people engage with you, respond back - exactly like you would if you were having a conversation. One of the worse cases is when businesses talk about themselves or on receiving awesome news or an award they have been given for their business, that on being congratulated back by followers, there is not return 'thanks'. Acknowledge your followers at all times!
Don’t be afraid to give out advice, share tips – VALUE!
Don't obsess about 'likes' to your page. Organic growth is best (even if gained from advertising)
Beware on making political or social commentary or rants – on any cause! Keep this to your personal page. Avoid commentary or rants about your business. Acknowledge national events and tragedies; postpone marketing efforts accordingly. Tone down jokes. Have fun!
Contact us if you would like to discuss your social media or digital marketing needs. Perhaps you would benefit from one-on-one social media coaching? Based in Geelong, we are more than happy and qualified to assist you.
Jo Manderson is a digital marketing specialist at GOOP.
Jo's background is in corporate service organisations in marketing strategy, brand and marketing communications and literally applies conventional marketing theory to new-world mediums like social media.
May 24, 2013 What to do if your Website Ranking has Been Impacted By Penguin 2.0!
Penguin 2.0 and the Impact on Small Business Websites
Google yesterday released its much anticipated Penguin 2.0 Algorithm and this has the potential to seriously damage a business’s ranking in Google search results. And as any small business with a premium ranking website in Google will tell you, being removed from the home page of Google in search results can have a devastating impact on your business.
At GOOP we have always focused on building search engine rankings by writing quality content on behalf of our clients in a well-structured flowing website that Google and other search engines reward with premium natural organic rankings. In essence we pride ourselves at GOOP on being more about Search Engine Validation (SEV) as opposed to Search Engine Optimisation (SEO) which by its very definition would imply that it is out to deceive the search engines.
We always recommend to clients that they write regular monthly blogs on their website (not Blogspot, or Blogger or Wordpress etc.) again to provide high quality content that will attract search engines because of good quality regularly updated content.
Why Penguin penalises sites?
The volume of links was once enough to help boost your rankings in Google however Google had become increasingly aware of this being rorted by so called SEO experts to boost the Google rankings of not so well built websites. The Penguin 2.0 update chases down these back links and measures the quality of these links. Where these links come from is now of critical importance to your website. Are they good reliable quality websites or are they ‘spammy’ and generic and possibly built for the purpose simply boosting Search engine rankings by providing simple access to linking services.
Once you have ascertained where your links are coming from it is fairly easy to establish (for a web developer) if the websites back linking are good or bad. Does this back linking website have;
low Google domain PageRank less than 1
young websites typically less than 6 months old
Very high Alexa Rank greater than 7,000,000
Many external links from the page. We would suggest that more than 20 are too many. This is a key indicator that the site was set up to boost SEO
Links from websites with identical C class (the first 3 digits in the IP address) Shows multiple sites set up on one server and is a clear indicator that this is set up for SEO deceptive purposes.
What to do if your Website Ranking has Been Impacted By Penguin 2.0!
The good news is this can be fixed; the bad news is that it will take some time. Call a reputable web developer that can find these backlinks quickly and identify these poor quality websites that link back to your website. Once this has been done your website needs to be disassociated with these poor quality websites by lodging disavow applications via your Google Webmaster control. Again, the best thing you can do is call a reputable web developer for this purpose. Disavowing with Google though can take a notoriously long time and it may also help to touch base with the offending website to see if the offending back link can be physically removed from this website.
Karl Morris is the Managing Director of GOOP, an Australia company dedicated to providing complete digital marketing services to small businesses Australia wide. With over 500 small business clients GOOP believes in Search Engine Validation (SEV), a term coined by Karl, as opposed to Search Engine Optimisation (SEO). This is doing what Search Engines tell us to do as opposed to pushing the boundaries and deceiving the Search Engines in to ranking your websites higher than they otherwise would be.
EdgeRank is an algorithm that Facebook uses to determine which relevant and wanted ‘stories’ (posts and apps) get placed in peoples newsfeeds. Understanding the algorithm has become critical for businesses so that they truly grasp how Facebook is to work. Confusion continues to surround it, but thanks to one on my favourite bloggers in the US, Jon Loomer, who generously shares a lot of information about how Facebook works (including EdgeRank), I regularly refer to his posts (and information from others) on how we can learn how to unravel its complexities. Naturally Facebook has every right to want to protect its investment in its social platform, the biggest in the world, and second most visited site next to Google. Many businesses are very frustrated that not all of their content reaches their fans, but let’s face it; delivering content to every billion users on Facebook, every minute of every day is near impossible/implausible. Look at it another way: you pay for an ad to go into a newspaper. You have NEVER been guaranteed that every reader is going to see that ad in the newspaper. Same as Facebook. Like an ad, your content has to be valuable and interesting. Or, consider the business pages you follow – do you truly enjoy and/or engage with every one of the posts you see in your newsfeed? I sincerely doubt you do.
So get used to it and get to understand EdgeRank.
People login to Facebook to check their newsfeed. This is a summary of what's been happening recently among their friends (and pages they like) on Facebook. In essence, every action that persons friend takes on their newsfeed is a potential newsfeed story. Facebook calls these actions "Edges". That means whenever a friend posts a status update, comments on another status update, tags a photo, joins a fan page, or RSVP's to an event it generates an "Edge," and a story about that Edge might show up in the user's personal newsfeed. So, as it is overwhelming and impossible to post every story, EdgeRank predicts how interesting a story will be to each user. The algorithm is used to trawl people’s newsfeeds and see what post has been the most popular/top-ranked i.e. by number of likes and comments.
The basic details surrounding the algorithm are as such:
Very briefly: Affinity – how connected are you to the Edge Weight – comments over likes Edge – the older the news, the quicker it loses Edge ‘points’; time dependent on when someone logs in to their newsfeed and what story is top-ranking at that one point in time
To simplify this further, the elements of this algorithm is centrally focused around:
Personal interaction of the follower with a set of different Facebook posts – how often the followers likes or comments on a post, and whether you typically engage with one type of post i.e. photos, quotes etc.
Network reaction – a grouped of Facebook users reactions to one specific post – the more people engage with this post the more likely you are to see it in the newsfeed
EdgeRank is like a credit rating: it's invisible, it's important, it's unique to each user, and no one other than Facebook knows exactly how it works. Every interaction within Facebook has an EdgeRank score, relative to each individual fan. There are a wide variety of factors that are taken into consideration when examining each of the three main components. Facebook analyses each of these factors and how it assesses each business page varies, as content delivered from each page and followers’ behaviour of each page varies.
Negative Feedback is also weighted and can hurt the performance of the post, especially pages that receive high levels of negative feedback. What is most important to focus on is what will build the EdgeRank of the interaction. Building the EdgeRank of an interaction boils down to driving ENGAGEMENT. Brands are starting to figure out what works with their audience and providing content that meets their needs. And that’s what it gets down to. Great content. Think about what you are posting. Is it interesting? Is it of value? Would you ‘like’ or comment on the post if it was dull, boring, non-emotive, same-old?
Timing is also important. Great content can perform very well, but can perform even better with excellent timing. You need to test different forms of content i.e. tips, tricks, updates, photos, links to websites, videos, links, contests, quotes and then further test sending the posts at different times of the day. Rewrite your posts another way – test different language and expressions, ask questions. Seek to get a response. You will not be rewarded for selling all the time. Understanding your target market and the demographics of your current followers is also important. Are they mums, 9-5 workers, tradespeople...when are they usually engaging with you? What are they responding to the most?
Whilst it pays to keep an eye on your competition and see what type of engagement they are getting with their posts, this is not a license to copy them or be same-same. Be true to your business and lead the way with your own followers. They like your business page and want you to engage them. So don’t rely on your competitor to provide the fodder for your posts.
Expect to see the things that Facebook use in the newsfeeds to assess viability of the post to change on a constant basis. Remember to focus on what works for YOUR business. Test, trial, learn and leverage.
Jo Manderson consults small business owners on brand and marketing strategy including social media management, at GOOP - Geelong based digital marketing business.
GOOP was set up in Geelong in 2007 by myself and my wife Amanda. Having moved from Melbourne we love the lifestyle and the opportunities this city has to offer. 20 Minutes to the Surf Coast and less than an hour from our front door at home to being seated at Ethihad Stadium or having dinner in Lygon St.
As a website developer and social media business specialising in small to medium businesses we now have clients Australia wide with a predominance in regional Australian towns. A big thanks to Caleb at the Geelong city council for cutting the following video clip.
Karl Morris is helping small businesses market their business in a cost effective manner utilising modern maketing tools including websites and social media. With over 500 small business clients Australia wide GOOP has a lot of experience in helping small businesses.
Getting help with your social media marketing for your business
Do you want your business to start using social media but you are stuck on where to start?
Are you looking to set up a business page on Facebook? Do you already have a Facebook page, but are not doing anything with it?
Do you want to understand what Google+, Twitter or Instagram platforms are and how they work?
Do you just need someone to help look at your social media planning and apprach, just to get you started?
GOOP can help. Not only can we set up your social media accounts and help with the actual planning and posting of content onto the social media platforms for you, we also offer a one-on-one coaching session, usually around 1 hour at our Geelong offices (or we can do over Skype), to help get you started from scratch or to help you on your way if you have already established a presence on social media.
If you want coaching on 'Getting Started on Social Media', a session will typically involve:
- a summary of what social media is and its role in your overall marketing program; - an overview of the main social media platforms i.e. Facebook, Google+, Twitter, Linkedin and You Tube; - discussion of your marketing goals (what do you want to achieve by using social media?) and target audience (who is that you want to talk with?); - determining appropriate platforms and which to start first; - instructions on how to set up i.e. a Facebook page.
We normally allow an hour, but the sessions can run up to two hours to allow for questions, discussion about your business and time management and tutorial time.
If you have existing social media accounts and are looking for coaching on 'Establishing/Building my Social Media Presence', a session will typically involve:
- a review of existing platforms i.e. is your Facebook page set up correctly, or fully optimised?; - defining marketing goals and target audience; - establishing a posting plan; - introduction to social media management tools and tips; - brainstorming marketing ideas; - Q&A.
We usually allow an hour for this session. You of course can request coaching for longer than this, and we can also come to your office and will run coaching for teams.
We can provide ongoing social media/phone/email support post-coaching sessions, however for full development of posting or marketing plans, or management of overall content management strategies and implementation, additional service fees will apply.
Call us to discuss your social media marketing needs. We immerse ourselves in the world of social media so we can help you.
Jo Manderson GOOP - Geelong based digital marketing business, clients Victoria-wide Jo oversees all social media and marketing strategy and implementation for GOOP clients.
March 28, 2013 Local shoppers turning to their mobiles, A summer of mobile shoppers
Mobile Specific Websites, a must for retail, coffee shops, cafes, restaurants and hotels
Almost one in every three visits to local business web sites are coming from a mobile phone or tablet. So says a recent report from GOOP.
We wanted to support our clients with a better understanding of how mobile shoppers were connecting with them. So we analysed three months of live traffic data from more than 350 clients across Greater Geelong and regional Victoria.”
The results highlight the importance of mobile marketing to small and local businesses. Almost one in every three visits to GOOP’s clients’ web sites is coming from a mobile device. And almost half of these visits are coming from tablets.
Mobile marketing is big business. A large number of people are browsing local business web sites on their mobiles. And these people could well be just around the corner and ready to buy. Amobile shopper looking up your details is ‘red hot’ shopper. They want your products and or services
It’s vital that mobile users are part of the marketing mix for local businesses.
We believe that digital marketing now requires a ‘twin screen’ strategy that meets the different needs of large screen and mobile users.
You need a large screen site with all your company information and prominent contact details. This will meet the needs of both computer and tablet users, whether they’re researching at home or work or looking to find you when they’re around the corner.
And you also need a small screen site. Your small screen site needs to be easy to read on a smartphone (which normal web sites aren’t). It also needs to make finding you very easy – with prominent contact details, location (and directions) and opening hours.
GOOP’s research also found that Apple dominates mobile local shopping. This really surprised us, When it comes to mobile local shopping, there’s Apple then there’s daylight. Despite Apple’s declining share of mobile and tablet ownership, a stunning 85% of all mobile visits to our clients’ sites came from an Apple device.
Karl Morris is helping small businesses marekt their business in a cost effective manner utilising modern maketing tools including websites and social media. With over 500 small business clients Australia wide they have a lot of experience in helping small businesses.
GOOP gratefully acknowledges the assistance of Wayne Aspland in compiling the data from Google Analytics and collating, digesting over 350 GOOP client websites for this blog contribution.
March 19, 2013 Misleading domain registrations
Unsolicited and misleading website domain name registration requests
All too often clients are being bombarded with requests to renew either existing domain names and/or new domain names (relevant to their business) from other domain name registration businesses that are not related to the current registration. This can be confusing and concerning, especially as the paperwork is often received in the form of an invoice or a bill. It can also frustrate clients, as most often they have paid for a registration for their domain name with GOOP for a period of two years, and they are aware that the renewal is handled by GOOP.
First and foremost, when you receive these in the mail and/or via email, in most cases you can safely assume it is spam email or junk mail. There are many domain name registration businesses spruiking for unsolicitored business. We stress the importance of NOT paying these invoices and ignoring the notices.
If you have a GOOP website, your domain name is owned by you but often registered with Melbourne IT. GOOP is a registered reseller of Melbourne IT. All domain name registrations and renewals are managed on your behalf by GOOP.
Contact us if you are at all concerned, otherwise ignore all requests.