Client Login

Why choose GOOP?

  • Small to medium business focused
  • We build strong ongoing client relationships
  • Digital marketing specialists
  • Outstanding customer service
  • 15 years online and marketing experience
  • Complete online service provider
  • Results focused

About GOOP

GOOP is a small business based in Geelong that has been running for over 7 years and has since become a leading provider of online marketing and website solutions for small businesses in Australia.

We build websites for small business, provide advice on SEO and provide digital marketing solutions which include social media set up, planning and management. GOOP follows a rigid build and development cycle based around a proven formula for successfully deploying websites that work. Building a website is easy; getting it to work is something else, the same goes for your digital strategy.

GOOP’s business model is also focused on forming a long term relationship with businesses to assist with the ongoing development of your overall digital marketing strategy and assist with identifying ongoing online marketing opportunities to achieve your marketing objectives and goals.

We are an exceptionally experienced team with senior media, management and marketing backgrounds. We are professional, practical and passionate about what we do to assist small to medium businesses and do not compromise our service level to ensure for the best results for our clients, who typically have small budgets. We value our experience and expertise when it comes to digital marketing and trust you will benefit greatly from our combined credentials.

Our company incorporates a team including:

  • Web developers
  • Web designers
  • Copy writers
  • Graphic designers
  • Search Engine Optimisation (SEO) and
  • Marketing consultants

GOOP is a Geelong based business with nearly 500 website clients Australia wide including Sydney, Melbourne, Tasmania, Perth, Adelaide, Darwin, 1770, The Sunshine Coast QLD and all over Victoria (Geelong, Barwon Heads, Torquay, Aireys Inlet, Horsham, Bendigo, Ballarat).

About Karl Morris

Karl Morris is the founder of GOOP and has over 15 years experience working in media and online. 

  • Bachelor of Business (Accounting) - B.Bus (Acc)
  • Masters of Arts (Virtual Communications) - MAVC
  • Graduate Australian Institute of Company Directors - GAICD

Whilst working at Sensis (Yellow Pages) for almost 5 years he saw a gap in the market for small businesses as:

  • many small businesses rely solely on Yellow Pages for advertising
  • Yellow Pages had very limited geographical reach
  • Yellow Pages is financially unviable for many small businesses 
  • Search engines (Google, Bing, Yahoo) usage continues to increase
  • Corresponding decrease of print usage 
  • Many websites are basically useless, not visible to search engines - a waste of money

Karl established GOOP to provide web development services to small businesses that at the time were not available. Karl has developed a proven model for success, strong client relationships and products that are good value for money that are key principles of success for GOOP.

Connect with Karl via LinkedIn:

Mission Statement

To create unique websites that guarantee new customers for small and medium businesses across Australia.

Vision Statement

GOOP’s vision is to be regional Australia’s largest provider of websites for small and medium businesses. Using unique research and analysis, combined with the skills of talented and dedicated staff, we plan to build an unrivalled and dynamic organisation which replaces traditional advertising methods and ensures our clients are prominent in online searches for the goods and services they provide.


Learn More >
Learn More >
Learn More >